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Content Strategy // Visible to admin only
To get users to sign up for a VRE.
Connection: One of the biggest benefits that OAW offers all its audiences is the ability to connect with folks that help further your goals. These recruiting events connect prime talent with amazing employers across the country, opening doors for a wide variety of employment opportunities.
Access: OAW gives talent deep access to hiring decision makers interested placing remote positions or positions based out of unconventional tech hubs. This is a massive differentiator between OAW and other job placement organizations.
WWWWW: Explaining who would benefit the most from these events including the job sector, market, level of experience etc., what to expect from the event, where the event is held (online only,) and why OAW conceived of this particular style of recruiting event is extremely important for the talent audience to understand.
CTA: Primary CTA for upcoming VRE needs to be focal
Benefits- First WWWWW Explanation: Users need to see a quick and easy to understand graphic or written content that gives a compelling elevator pitch for the VRE.
Company Testimonial: it’s important for talent to understand how deeply companies value these events and how seriously they take them. A company testimonial to that effect will go a long way. The testimonial should touch on how the event helped the company meet it’s hiring goals and how great a facilitator OAW is. This is important to combat the “more of the same” perception talent is sure to have coming into this concept.
Proof Points: Measurable placement data such as number of remote positions placed, number of successful relocations facilitated, etc. would be best. In addition, a Talent testimonial would help users understand the value of the VRE
Clear, straightforward calls to action: Not only do we need to provide a clear CTA for the most immediate upcoming VRE, we also need to clearly show what VREs are scheduled and which companies will be attending in the future.
New Content Needed:
-Company testimonial – pullquote, video, abstract
-Future scheduled events with associated companies